Although business had been steady since his takeover, this was all about to change. At the turn of the century, Majorelle took a bedroom and dining room set to the Paris Exposition Universalle. Each piece boasted flower motifs, with a particular focus on lilies and orchids, and was designed with mosaic inlays of exotic woods and mother-of-pearl. Many visitors and experts to the event were impressed with his work and it would go on to create a whole new style of Art Nouveau, Majorelle’s work was imitated by numerous furniture makers.
A year later, the Ecole de Nancy, which was a collaborative group of artists and designers, was created by Majorelle and a number of others. Gallé was the lead member of the group which looked to maintain the high-quality of work being produced in the area; artists from Lorraine were the largest producers of Art Nouveau at the time. In 1904, Gallé passed away whilst Majorelle held his Vice-President role which he was given at the very beginning. Through exhibitions, schools for industrial arts, and their own shows, the group tirelessly worked to increase the reputation of Lorraine decorative artists and were constantly promoting work. Louis Majorelle quickly gained a reputation for being a lead figure in this group and could be found at every event, exhibition, and show.
In 1904, Majorelle decided to expand his horizons and went on to acquire Maison de l’Art which was a shop in Paris, owned by Samuel Bing. In addition to growing his own business, Majorelle helped the Paris Salon. Between 1898 and 1910, Majorelle enjoyed phenomenal success with stores in four French cities as well as workshops producing metalwork, fabrics, lighting, and of course, furniture.